With over 430 million users, Pinterest is one of the most popular social media platforms today. It’s a great way for businesses to reach their target audience and boost their online visibility. But in order to make the most out of your Pinterest account, it’s important to understand the different types of pins and how they can be used strategically.

There are four main types of pins on Pinterest: standard pins, video pins, idea pins, and catalog-created pins. Let’s take a closer look at each type:

Standard Pins – These are the most common type of pin. They include an image or graphic accompanied by a description and link. Standard pins are great for sharing blog posts, products, recipes, services, or any other content you want to promote on Pinterest.

Video Pins – Video pins are similar to standard pins but feature short videos instead of images or graphics. This type of pin is great for drawing attention and helping people get to know your brand better. You can use video pins to showcase your products in action or share behind-the-scenes footage with your followers.

Idea Pins – Idea pins allow you to combine multiple images or videos into one long post that tells a story about your business or product. You can also add text, links, polls, and more to create an interactive experience for your followers. Idea pins are perfect for showcasing customer testimonials or sharing tutorials related to your products/services. *Edited to add story pins are now just seen as a pin it is prioritized the same way.

Catalog Uploaded Pins – These pins are populated when you connect your product catalog and it will let people shop directly on the platform. These types of posts help drive sales by making it easier for customers to find what they’re looking for without having to visit your website directly.

As a small business owner looking to increase visibility on social media platforms such as Pinterest, understanding the different types of pins available is key in developing an effective marketing strategy that will engage new prospects and convert them into paying customers. Standard, video, story and shop the look pins all have their own strengths and weaknesses—it’s up to you as a business owner/CEO/marketer to decide which ones will work best for you based on what kind of content you have available and what kind of results you want from those posts!